The Ministry of Information, Communication and the Digital Economy has teamed up with Wowzi, a platform that makes influencer-marketing for brands, to offer students in higher education institutions specialised training to succeed in the digital economy. Under the banner of Ajira Digital Programme, the partnership aims to equip college and university students for success in the online job market. Over the course of a three-day training programme last week at TU-K, students were exposed to digital marketing tools, international online job platforms, and professionals who will assist them in applying their knowledge in practical situations.

The programme engaged over 100 students drawn from TU-K, Kenyatta University, PC Kinyanjui Technical Institute. The extensive curriculum equipped students with skills necessary to function in both local and international digital workplaces by covering creative content marketing, platform optimisation, and personal branding.
Following the first training sessions, the students were paired with professionals who helped them find clients and make money using their digital skills. In order to bridge the gap between learning and earning in real time, they were introduced to and instructed on how to use the current online work platforms.
The Regional Coordinator of Ajira, Dickens Okode stated that the Ajira Digital Programme was a Government-led initiative supported by multiple partners, including eMobilis Technology Institute, the Kenya Private Sector Alliance (KEPSA), and Mastercard, the founding sponsor. They highlighted that the programme offers free training and operates in two models: community training through Ajira Youth Empowerment Centres and institutional collaborations, which include the creation of Ajira Clubs on campuses.
The Directorate of Information and Communication Technology services Director, Prof. Selassio Kiura said: "Irrespective of your coursework, get certificates that will help you in professional spheres. It is therefore important that you fully utilise Wowzi platform to get job and networks."
These clubs serve as peer-led support networks where students collaborate on real projects, exchange knowledge, and engage with seasoned freelancers. William Shakespear, the chairman of TU-K's Ajira Digital Club, acknowledged the programme's visible advantages, pointing out that students have started making money off their social media accounts by applying the knowledge they have gained. "We currently have more than 100 active members in our club, and we're expanding daily," he said.
Prof. Francis Gatheri during the closing ceremony said "The future is online, try to fit to the society, don't just be a consumer, but user and producer of things.”